Take Every Advantage
Unmatched Copy. Unrivaled Storytelling
A game of chess played at the speed of a fist fight. To outsiders, tennis is a gentleman’s game. But for those who’ve played it, they know…it’s vicious.
Nike Tennis tasked us to provide this hard-edged personality for the brand, inspiring their over 1 million fans on a multi-week basis. Giving those that take court everyday motivation, and giving those that follow the sport religiously something to share, our work at Nike Tennis resulted in an all-over 40% increase in visibility and engagement.

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