Love At First Fit
The shoe with the perfect union of light and comfort getting released on Valentines Day. You can’t make this kind of romance up, people! We created candy hearts for sharing across social media platforms to showcase the benefits of the FlyKnit, as well as get some running buddies out of buying a dozen roses.
This release coincided with the overarching Flyknit Is For Winners campaign, which highlighted some of track’s most incredible individuals wearing the most winning shoe Nike has ever produced.