The Attraction to Traction.
Traction has become the last frontier of dynamic basketball improvement. How much lighter can you make leather? Home much stronger can you make steel? The story inside traction is the story of impact. It’s your only true connection to the court, and your biggest opportunity to create control.
Take a look at what Traction Control inspired on the sunny sidewalks of Cali: Cut Through L.A.
Video produced & designed by W+K & Jordan Brand Internal Creative Team