It’s one of the strangest things; being unable to explain to friends and family what exactly what I do as a copywriter without the benefit of showing them the words that I actually wrote down.
The copywriter is the one who develops a tone. The copywriter delivers language that is insightful and relevant to your customer base in your your brand’s voice.
Being the copywriter is being the most interesting, memorable person in a room for long enough to be remembered for short enough to not become annoying.
Tyler Corp Inc was founded on delivering bad-ass copy. I know that sounds silly to say, but when you see it you’ll know what I mean.