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Social Storytelling goes beyond just tweeting about what you had for lunch (Unless you had pizza. That’s basically #instagold!). It’s about entertaining in your brand’s voice. Becoming a personality your customers want to interact with. Speaking like a real-life human being that a client would want to interact with and could easily introduce to others. […]

Creative Direction is like being Christopher Columbus but with ideas instead of ships and a day named after you. “Sure…”, hundreds of 16th century Spanish sea captains proclaimed while drinking in bars, “let’s just start sailing and we’ll find something for sure!” Well, that sort of thinking got some of those guys drunk, a ton […]

It’s one of the strangest things; being unable to explain to friends and family what exactly what I do as a copywriter without the benefit of showing them the words that I actually wrote down. The copywriter is the one who develops a tone. The copywriter delivers language that is insightful and relevant to your […]
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